Principles of marketing : (Record no. 4494)

000 -LEADER
fixed length control field 01046nam a2200361 a 4500
001 - CONTROL NUMBER
control field VNU120133611
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200924215347.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120315s2008 xxc|||||||||||||||||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136132375
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136132370
040 ## - CATALOGING SOURCE
Original cataloging agency ISVNU
Language of cataloging vie
Transcribing agency ISVNU
Description conventions aaacr2
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code xxc
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) KOT 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Principles of marketing :
Remainder of title Creates more value for you /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2008
300 ## - PHYSICAL DESCRIPTION
Extent 557 p.
500 ## - GENERAL NOTE
General note Original: E-C7/00777 ; Copy: E-C7/00778
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Quản lý tiếp thị
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Tiếp thị
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
Fuller form of name (Gary M.)
912 ## -
-- Hoàng Yến
913 ## -
-- Khoa Quốc tế 02
914 ## -
-- Trịnh Thị Bắc 1
918 ## - Mã học phần
Mã học phần Chương trình HELP
918 ## - Mã học phần
Mã học phần MKT101
918 ## - Mã học phần
Mã học phần Sách giáo trình chương trình HELP
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Giáo trình
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
N/A N/A   N/A N/A Thư viện Trường Quốc tế - Cơ sở Hacinco Thư viện Trường Quốc tế - Cơ sở Hacinco Kho giáo trình 22/05/2012 1   658.8 KOT 2008 E-C7/00777 10/09/2015 23/10/2019 Giáo trình