Словарь терминов и понятий рекламы и связей с общественностью (Public relations) / (Record no. 5460)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01867nam a2200337 a 4500 |
001 - CONTROL NUMBER | |
control field | VNU120134672 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200924215423.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120616s2007 ru |||||||||||||||||rus|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9785209025122 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | ISVNU |
Language of cataloging | vie |
Transcribing agency | ISVNU |
Description conventions | aaacr2 |
041 0# - LANGUAGE CODE | |
Language code of text/sound track or separate title | rus |
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
MARC country code | ru |
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 302.2 |
Edition number | 14 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 302.2 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | БАЛ 2007 |
094 ## - | |
-- | 81.2Р-96 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Балыхина, Т.М. |
245 10 - TITLE STATEMENT | |
Title | Словарь терминов и понятий рекламы и связей с общественностью (Public relations) / |
Statement of responsibility, etc. | Т.М. Балыхина, С.Г. Костина, С. М. Харлицкий |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | M. : |
Name of publisher, distributor, etc. | РУДН, |
Date of publication, distribution, etc. | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 135 c. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Основная цель книги - систематизация и семантизация терминоло-гических единиц обозначенной области знания и деятельности. Материал для словаря отбирался из обширной учебно-научной литературы по про-блемам рекламы и связей с общественностью отечественных и зарубеж¬ных исследователей. Для рекламистов, специалистов по связям с общественностью, преподавателей и учащихся бизнес-школ, а также всех интересующихся PR-технологиями. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Giao tiếp xã hội |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Ngôn ngữ giao tiếp |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Phương tiện truyền thông |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Quảng cáo |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Костина, С.Г., |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Харлицкий, С. М. |
912 ## - | |
-- | Phạm Thị Yên |
913 ## - | |
-- | Khoa Quốc tế 01 |
914 ## - | |
-- | Lê Thị Thanh Hậu |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Sách tham khảo |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
N/A | N/A | N/A | N/A | Thư viện Trường Quốc tế - Cơ sở Hacinco | Thư viện Trường Quốc tế - Cơ sở Hacinco | Sách tiếng Nga | 16/06/2012 | 1 | 302.2 БАЛ 2007 | R-B7/00554 | 23/09/2019 | 23/10/2019 | Sách tham khảo |