Copywriting for the electronic media : (Record no. 6212)

000 -LEADER
fixed length control field 01040nam a2200325 a 4500
001 - CONTROL NUMBER
control field VNU070135444
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200924215437.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070414s2006 xxc|||||||||||||||||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0534629148
040 ## - CATALOGING SOURCE
Original cataloging agency ISVNU
Language of cataloging vie
Transcribing agency ISVNU
Description conventions aaacr2
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code xxc
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13/2
Edition number 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.13
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) MEE 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Meeske, Milan D.
245 10 - TITLE STATEMENT
Title Copywriting for the electronic media :
Remainder of title a practical guide /
Statement of responsibility, etc. Milan D. Meeske.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Belmont, CA :
Name of publisher, distributor, etc. Thomson/Wadsworth,
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 312 p. :
Other physical details ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Access card for free 4-month subscription to Infotrak (college ed.) inserted.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [305]-306) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Broadcast advertising.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Phương tiện truyền thông
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Quảng cáo
912 ## -
-- Trịnh Thị Bắc
913 ## -
-- Khoa Quốc tế 01
914 ## -
-- Nguyễn Thị Hòa1
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Sách tham khảo
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
N/A N/A   N/A N/A Thư viện Trường Quốc tế - Cơ sở Hacinco Thư viện Trường Quốc tế - Cơ sở Hacinco Kho STK tiếng Anh 14/04/2007 1   659.13 MEE 2006 E-B7/06340 23/09/2019 23/10/2019 Sách tham khảo
N/A N/A   N/A N/A Thư viện Trường Quốc tế - Cơ sở Hacinco Thư viện Trường Quốc tế - Cơ sở Hacinco Kho STK tiếng Anh 15/04/2007 1   659.13 MEE 2006 E-B7/06023 23/09/2019 23/10/2019 Sách tham khảo
N/A N/A   N/A N/A Thư viện Trường Quốc tế - Cơ sở Hacinco Thư viện Trường Quốc tế - Cơ sở Hacinco Kho STK tiếng Anh 15/04/2007 1   659.13 MEE 2006 E-B7/06024 23/09/2019 23/10/2019 Sách tham khảo
N/A N/A   N/A N/A Thư viện Trường Quốc tế - Cơ sở Hacinco Thư viện Trường Quốc tế - Cơ sở Hacinco Kho STK tiếng Anh 15/04/2007 1   659.13 MEE 2006 E-B7/06025 23/09/2019 23/10/2019 Sách tham khảo