Wikibrands : (Record no. 7388)

000 -LEADER
fixed length control field 01114nam a2200325 a 4500
001 - CONTROL NUMBER
control field VNU140137152
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200924215531.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120316s2011 xxc|||||||||||||||||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071749276
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071749275
040 ## - CATALOGING SOURCE
Original cataloging agency ISVNU
Language of cataloging vie
Transcribing agency ISVNU
Description conventions aaacr2
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code xxc
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 23
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) MOF 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moffitt, Sean
245 10 - TITLE STATEMENT
Title Wikibrands :
Remainder of title reinventing your company in a customer-driven marketplace /
Statement of responsibility, etc. Sean Moffitt, Mike Dover.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xv, 318 p. :
Other physical details ill. ;
Dimensions 24 cm.
520 ## - SUMMARY, ETC.
Summary, etc. Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Quản lý tiếp thị
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dover, Mike
912 ## -
-- Nguyễn Thị Dung
913 ## -
-- Khoa Quốc tế 01
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Sách tham khảo
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Price effective from Koha item type
N/A N/A   N/A N/A Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Kho STK tiếng Anh 17/09/2014 1   1 658.8 MOF 2011 E-B7/06937 22/10/2019 23/10/2019 Sách tham khảo