International marketing : an SME perspective / Seán De Búrca, Richard Fletcher, Linden Brown.
Material type: TextLanguage: English Publication details: Harlow, England : Financial Times Prentice Hall, 2004Description: xxxii, 720 p. : 25 cmISBN: 0273673238; 9780273673231 Subject(s): Export marketing | Marketing | Marketing quốc tếDDC classification: 658.8 Online resources: Click here to access online Summary: "Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--BOOK JACKET.Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Sách tham khảo |
Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 DEB 2004 | Available | TVB.1/01908 |
E-B7/04637 (original, 2.114.126đ)
"Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--BOOK JACKET.
There are no comments on this title.