Essentials of Entrepreneurship and Small Business Management / Norman M. Scarborough, Jeffrey R. Cornwall.
Material type:
TextLanguage: English Publication details: London : Pearson, 2019Edition: 9th edDescription: 827p. ; 28 cmISBN: 9781292266022Subject(s): Entrepreneurship | Small business | Management | Doanh nghiệp nhỏ | Khởi nghiệpDDC classification: 658.02 Online resources: Click here to access online Summary: For courses in small business management, entrepreneurship, and new venture creation and/or management. The foundation to building a successful small businessTaking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.
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For courses in small business management, entrepreneurship, and new venture creation and/or management. The foundation to building a successful small businessTaking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.
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