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121.
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by Perreault, William D | Cannon, Joseph P | McCarthy, E. Jerome. Edition: 12th ed.Material type:  Text Language: English Publication details: New York : McGraw-Hill/Irwin, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 PER 2010 (1).
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122.
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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A | Hartley, Steven W | Rudelius, William. Edition: 10th ed.Material type: Text Language: English Publication details: Boston : McGraw-Hill/Irwin, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KER 2011 (1).
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123.
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Marketing / Dhruv Grewal, Michael Levy. by Grewal, Dhruv | Levy, Michael, 1950-. Edition: 2nd ed.Material type: Text Language: English Publication details: Boston : McGraw-Hill Irwin, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 GRE 2010 (1).
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124.
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Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt, Mike Dover. by Moffitt, Sean | Dover, Mike. Material type: Text Language: English Publication details: New York : McGraw-Hill, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 MOF 2011 (1).
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125.
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Not for free : revenue strategies for a new world / Saul J. Berman. by Berman, Saul Jay, 1946-. Material type: Text Language: English Publication details: Boston, Mass. : Harvard Business Review Press, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 BER 2011 (4), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 BER 2011 (1).
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126.
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Consumer behavior : buying, having, and being / Michael R. Solomon by Solomon, Michael R. Edition: 8th ed. , International ed.Material type: Text Language: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 SOL 2009 (1).
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127.
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Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh by Hutt, Michael D | Speh, Thomas W. Edition: 9th ed. , International ed.Material type: Text Language: English Publication details: Mason, Ohio : Thomson/South-Western, 2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HUT 2007 (1).
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128.
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by Laudon, Kenneth C, 1944- | Traver, Carol Guercio. Edition: 10th ed.Material type: Text Language: English Publication details: Boston. : Pearson Prentice Hall, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 LAU 2014 (6).
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129.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by Lovelock, Christopher H | Armstrong, Gary. Edition: 7th ed. , Global ed.. Material type: Text Language: English Publication details: Boston : Pearson, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 LOV 2011 (2).
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130.
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly by Peter, J. Paul | Donnelly, James H. Edition: 9th ed.Material type: Text Language: English Publication details: Boston : McGraw-Hill Irwin, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 PET 2009 (1).
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131.
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Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life / Phil Fragasso. by Fragasso, Philip M, 1950-. Material type: Text Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 FRA 2008 (1).
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132.
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Social media metrics for dummies / Leslie Poston by Poston, Leslie. Material type: Text Language: English Publication details: Hoboken : Wiley, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 POS 2012 (1).
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133.
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Laddering : unlocking the potential of consumer behavior / Eric V. Holtzclaw. by Holtzclaw, Eric V, 1973-. Material type: Text Language: English Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HOL 2013 (1).
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134.
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Global marketing / Warren J. Keegan, Mark C. Green by Keegan, Warren J. Edition: 9th ed.Material type: Text Language: English Publication details: Boston : Pearson, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KEE 2015 (1).
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135.
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan | Mauborgne, Renée. Edition: Expanded editionMaterial type: Text Language: English Publication details: Boston, Massachusetts : Harvard Business Review Press, 2017Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KIM 2015 (7), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KIM (2).
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136.
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Principles of marketing / Philip Kotler, Gary Armstrong by Kotler, Philip | Armstrong, Gary. Edition: 15th ed.,Material type: Text; Format:
print
Language: English Publication details: Hoboken : Pearson Higher Education, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KOT 2014 (2), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 KOT 2014 (1).
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137.
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Tiếp thị số từ A đến Z : những chiến lược tiếp thị làm mưa làm gió trong kỷ nguyên số / Damian Ryan ; Thảo Nguyên dịch by Ryan, Damian | Thảo Nguyên [dịch]. Material type: Text Language: Vietnamese Publication details: Hà Nội : Lao động ; Công ty sách Alpha, 2015Other title: Understanding digital marketing.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 RYA 2015 (2).
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138.
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Online community management for dummies / Deborah Ng by Ng, Deborah. Series: For dummiesMaterial type: Text Language: English Publication details: Hoboken, NJ : John Wiley & Sons, Inc., 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 004.6 NG 2012 (1).
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139.
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Configuring SAP ERP Sales and Distribution / Kapil Sharma, Ashutosh Mutsaddi by Sharma, Kapil, 1975- | Mutsaddi, Ashutosh. Material type: Text Language: English Publication details: Berlin : Springer, 2010Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SHA 2010 (1).
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140.
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Marketing / Dhruv Grewal, Michael Levy by Grewal, Dhruv | Levy, Michael. Edition: 5th ed.Material type: Text Language: English Publication details: New York, NY : McGraw-Hill Education, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 GRE 2016 (1).
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