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21.
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by Perreault, William D | Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome). Edition: 16th ed.Material type:  Text Language: English Publication details: Boston : McGraw-Hill/Irwin, 2008Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 PER 2008 (1).
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22.
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Marketing management / Philip Kotler, Kevin Keller. by Kotler, Philip | Keller, Kevin Lane. Edition: Twelfth ed.Material type: Text Language: English Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KOT 2006 (1).
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23.
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Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge. by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W. Series: Irwin/McGraw-Hill series in marketingEdition: 2nd ed.Material type: Text Language: English Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998Other title: Marketing principles and perspectives.Availability: No items available :
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24.
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Management and marketing : with mini-dictionary / Ian MacKenzie by Mackenzie, Ian. Material type: Text Language: English Publication details: Boston : Thomson, 1997Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658 MAC 1997 (1).
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25.
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Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by Bernhardt, Kenneth L, 1944- | Kinnear, Thomas C, 1943-. Edition: 5th ed.Material type: Text Language: English Publication details: Homewood, IL : Irwin, c1991Availability: No items available :
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26.
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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W. Edition: 3rd ed.Material type: Text Language: English Publication details: Boston, Mass. : McGraw-Hill, c2001Other title: Marketing, principles and perspectives.Availability: No items available :
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27.
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International marketing management : strategies and cases / Jean-Pierre Jeannet, Hubert D. Hennessey by Jeannet, Jean-Pierre | Hennessey, Hubert D. Material type: Text Language: English Publication details: Boston : Houghton Mifflin, 1988Availability: No items available :
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28.
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Marketing : best practices / K. Douglas Hoffman ... [et al.]. by Hoffman, K. Douglas. Edition: 2nd ed.Material type: Text Language: English Publication details: Mason, Ohio : Thomson/South-Western, c2003Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 MAR 2003 (1).
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29.
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Strategic marketing planning / Peter Reed by Reed, Peter. Material type: Text Language: English Publication details: Australia : Thomson, 2003Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 REE 2003 (2).
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30.
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Exploring marketing research / William G. Zikmund. by Zikmund, William G. Edition: 8th ed.Material type: Text Language: English Publication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 ZIK 2003 (1).
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31.
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Electronic commerce : from vision to fulfillment / Elias M. Awad. by Awad, Elias M. Edition: 2nd ed.Material type: Text Language: English Publication details: Boston, MA. : Pearson/Prentice Hall, 2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 AWA 2004 (31).
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32.
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Marketing calculator : measuring and managing return on marketing investment / Guy R. Powell. by Powell, Guy R. Material type: Text Language: English Publication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 POW 2008 (1).
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33.
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Marketing research / Carl McDaniel, Jr., Roger Gates. by McDaniel, Carl D | Gates, Roger H. Edition: 8th ed.Material type: Text Language: English Publication details: Hoboken, NJ : Wiley, c2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 MCD 2010 (1).
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Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù. by Carù, Antonella | Tollin, Karin. Material type: Text Language: English Publication details: Chichester [England] ; Hoboken, NJ : Wiley, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 STR 2008 (1).
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35.
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Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by Hoffman, K. Douglas | Bateson, John E. G. Series: The Dryden Press series in marketingEdition: 2nd ed.Material type: Text Language: English Publication details: Fort Worth : Harcourt College Publishers, c2001Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HOF 2001 (1).
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36.
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Strategic communications for nonprofits : a step-by-step guide to working with the media / Kathy Bonk ... [et al.] ; foreword by Larry Kirkman. by Bonk, Kathy, 1953- | Bonk, Kathy, 1953-. Jossey-Bass guide to strategic communications for nonprofits | Communications Consortium Media Center. Series: Jossey-Bass nonprofit guidebook seriesEdition: 2nd ed.Material type: Text Language: English Publication details: San Francisco : Jossey-Bass, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 STR 2008 (1).
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37.
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Global consumer behavior / edited by Chantal Ammi. by Ammi, Chantal. Material type: Text Language: English Publication details: Newport Beach, CA : ISTE USA, 2007Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 GLO 2007 (1).
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38.
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Best practice in market research / edited by Peter Mouncey, Frank Wimmer. by Mouncey, Peter | Wimmer, Frank. Material type: Text Language: English Publication details: Hoboken, NJ : Wiley, 2007Online access: Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 BES 2007 (1).
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39.
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International marketing and export management / Gerald Albaum, Edwin Duerr. by Albaum, Gerald | Duerr, Edwin. Edition: 6th ed.Material type: Text Language: English Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 ALB 2008 (1).
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40.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E | Baack, Donald. Edition: 4th ed.Material type: Text Language: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 CLO 2010 (1).
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