|
|
61.
|
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by Perreault, William D | Cannon, Joseph P | McCarthy, E. Jerome (Edmund Jerome). Edition: 12th ed.Material type:  Text Language: English Publication details: New York : McGraw-Hill/Irwin, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 PER 2010 (2).
|
|
|
62.
|
Fundamentals of selling : customers for life through service / Charles M. Futrell. by Futrell, Charles. Edition: 10th ed.Material type: Text Language: English Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 FUT 2008 (2).
|
|
|
63.
|
Customer service : building successful skills for the twenty-first century / Robert W. Lucas. by Lucas, Robert W. Edition: 3rd ed.Material type: Text Language: English Publication details: Boston : McGraw-Hill, c2005Online access: Table of contents | Contributor biographical information | Publisher description Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 LUC 2005 (3).
|
|
|
64.
|
Marketing / Dhruv Grewal, Michael Levy. by Grewal, Dhruv | Levy, Michael, 1950-. Edition: 2nd ed.Material type: Text Language: English Publication details: Boston : McGraw-Hill Irwin, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 GRE 2010 (2). Lost (1).
|
|
|
65.
|
Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt, Mike Dover. by Moffitt, Sean | Dover, Mike. Material type: Text Language: English Publication details: New York : McGraw-Hill, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 MOF 2011 (1).
|
|
|
66.
|
Not for free : revenue strategies for a new world / Saul J. Berman. by Berman, Saul Jay, 1946-. Material type: Text Language: English Publication details: Boston, Mass. : Harvard Business Review Press, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 BER 2011 (4), Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 BER 2011 (1).
|
|
|
67.
|
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh by Hutt, Michael D | Speh, Thomas W. Edition: 9th ed. , International ed.Material type: Text Language: English Publication details: Mason, Ohio : Thomson/South-Western, 2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 HUT 2007 (1).
|
|
|
68.
|
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by Laudon, Kenneth C, 1944- | Traver, Carol Guercio. Edition: 10th ed.Material type: Text Language: English Publication details: Boston. : Pearson Prentice Hall, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 LAU 2014 (4). Lost (2).
|
|
|
69.
|
Social media metrics for dummies / Leslie Poston by Poston, Leslie. Material type: Text Language: English Publication details: Hoboken : Wiley, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 POS 2012 (1).
|
|
|
70.
|
Laddering : unlocking the potential of consumer behavior / Eric V. Holtzclaw. by Holtzclaw, Eric V, 1973-. Material type: Text Language: English Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 HOL 2013 (1).
|
|
|
71.
|
Global marketing / Warren J. Keegan, Mark C. Green by Keegan, Warren J. Edition: 9th ed.Material type: Text Language: English Publication details: Boston : Pearson, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 KEE 2015 (1).
|
|
|
72.
|
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan | Mauborgne, Renée. Edition: Expanded editionMaterial type: Text Language: English Publication details: Boston, Massachusetts : Harvard Business Review Press, 2017Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 KIM 2015 (7), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KIM (2).
|
|
|
73.
|
Marketing / Dhruv Grewal, Michael Levy by Grewal, Dhruv | Levy, Michael. Edition: 5th ed.Material type: Text Language: English Publication details: New York, NY : McGraw-Hill Education, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 GRE 2016 (1).
|
|
|
74.
|
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A | Hartley, Steven William | Rudelius, William. Edition: 5th ed.Material type: Text Language: English Publication details: New York, NY : McGraw-Hill Education, 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KER 2013 (2).
|
|
|
75.
|
The book of business awesome : how engaging your customers and employees can make your business thrive by Stratten, Scott. Material type: Text Language: English Publication details: New York, NY : John Wiley & Sons, Inc., 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 STR 2012 (1).
|
|
|
76.
|
Marketing communications : interactivity, communities and content / Chris Fill by Fill, Chris. Edition: 5th ed.Material type: Text Language: English Publication details: England : Pearson, 2009Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 FIL 2009 (5), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 FIL 2009 (2).
|
|
|
77.
|
Built in social : essential social marketing practices for every small business / Jeff Korhan. by Korhan, Jeff, 1957-. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Canada : John Willey & Sons, 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 KOR (1).
|
|
|
78.
|
Global marketing / Mark C. Green, Warren J. Keegan by Keegan, Warren J | Keegan, Warren J. Edition: 10th ed.Material type: Text; Format:
print
Language: English Publication details: Harlow, United Kingdom : Pearson Education, Limited, 2020Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 GRE 2020 (1).
|
|
|
79.
|
Marketing communications : an integrated approach / Paul R. Smith, Ze Zook by Smith, Paul R, 1957- | Zook, Ze. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: London : Kogan Page, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SMI 2011 (1).
|
|
|
80.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : McGraw-Hill Education, cop., 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ZEI 2018 (1).
|
