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Strategic electronic marketing : managing e-business / Brad Alan Keindl. by Kleindl, Brad Alan, 1955-. Material type: Text Language: English Publication details: Cincinnati, Ohio : SouthWestern College Publishing, 2001Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 KLE 2001 (2).
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Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D. Edition: 4th ed.Material type: Text Language: English Publication details: Mason, Ohio : Thomson/South-Western, 2005Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 LAM 2005 (1).
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Sales management : analysis and decision making / Thomas N. Ingram ... [et al.]. by Ingram, Thomas N. Edition: 5th ed.Material type: Text Language: English Publication details: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 SAL 2004 (1).
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 10th ed.Material type: Text Language: English Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KER 2004 (1).
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Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d’Amico. by Zikmund, William G | D’Amico, Michael. Edition: 7th ed.Material type: Text Language: English Publication details: Cincinnati, Ohio : South-Western College Pub., c2001Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 ZIK 2001 (1).
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Marketing essentials / Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk. by Farese, Lois Schneider | Kimbrell, Grady | Woloszyk, Carl A | Glencoe/McGraw-Hill. Edition: 3rd ed., Teacher wraparound ed.Material type: Text Language: English Publication details: New York, N.Y. : Glencoe/McGraw-Hill, c2002Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 FAR 2002 (1).
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Digital business : concepts and strategy / Eloise Coupey. by Coupey, Eloise. Edition: 2nd ed.Material type: Text Language: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 COU 2005 (5).
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Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller. by Elliott, Greg | Rundle-Thiele, Sharyn | Waller, David. Material type: Text Language: English Publication details: Milton, Qld. : John Wiley & Sons Australia, Ltd, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 ELL 2010 (1).
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Marketing / Dhruv Grewal, Michael Levy. by Grewal, Dhruv | Levy, Michael, 1950-. Material type: Text Language: English Publication details: Boston : McGraw-Hill Irwin, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 GRE 2008 (1).
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Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge. by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W. Series: Irwin/McGraw-Hill series in marketingEdition: 2nd ed.Material type: Text Language: English Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998Other title: Marketing principles and perspectives.Availability: No items available :
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Electronic commerce : from vision to fulfillment / Elias M. Awad. by Awad, Elias M. Edition: 2nd ed.Material type: Text Language: English Publication details: Boston, MA. : Pearson/Prentice Hall, 2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 AWA 2004 (31).
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Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù. by Carù, Antonella | Tollin, Karin. Material type: Text Language: English Publication details: Chichester [England] ; Hoboken, NJ : Wiley, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 STR 2008 (1).
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Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by Hoffman, K. Douglas | Bateson, John E. G. Series: The Dryden Press series in marketingEdition: 2nd ed.Material type: Text Language: English Publication details: Fort Worth : Harcourt College Publishers, c2001Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 HOF 2001 (1).
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Strategic communications for nonprofits : a step-by-step guide to working with the media / Kathy Bonk ... [et al.] ; foreword by Larry Kirkman. by Bonk, Kathy, 1953- | Bonk, Kathy, 1953-. Jossey-Bass guide to strategic communications for nonprofits | Communications Consortium Media Center. Series: Jossey-Bass nonprofit guidebook seriesEdition: 2nd ed.Material type: Text Language: English Publication details: San Francisco : Jossey-Bass, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 STR 2008 (1).
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Best practice in market research / edited by Peter Mouncey, Frank Wimmer. by Mouncey, Peter | Wimmer, Frank. Material type: Text Language: English Publication details: Hoboken, NJ : Wiley, 2007Online access: Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 BES 2007 (1).
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International marketing and export management / Gerald Albaum, Edwin Duerr. by Albaum, Gerald | Duerr, Edwin. Edition: 6th ed.Material type: Text Language: English Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 ALB 2008 (1).
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Web marketing all-in-one for dummies(r) / John Arnold ... [et. al]. by Arnold, John, 1972-. Edition: 1st ed.Material type: Text Language: English Publication details: Hoboken, N.J. : Wiley, c2009Other title: Web marketing for dummies.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 WEB 2009 (1).
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Sales management : concepts and cases. International student version / William L. Cron, Thomas E. DeCarlo. by DeCarlo, Thomas E, 1949- | Cron, William L. Edition: 10th ed.Material type: Text Language: English Publication details: New York : Wiley, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 DAL 2010 (1).
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by Laudon, Kenneth C, 1944- | Traver, Carol Guercio. Edition: 6th ed.Material type: Text Language: English Publication details: Boston. : Pearson Prentice Hall, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 LAU 2010 (1).
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Marketing management : an Asian perspective / Philip Kotler ... [et al.]. by Kotler, Philip. Edition: 5th ed.Material type: Text Language: English Publication details: Singapore ; New York : Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2009 (1).
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