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Consumer behavior : building marketing strategy / Delbert I. Hawkins, David L. Mothersbaugh.

by Hawkins, Del I | Mothersbaugh, David L.

Edition: 12th ed. , International ed.Material type: Text Text Language: English Publication details: New York : McGraw-Hill Higher Education, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 HAW 2013 (5), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HAW 2013 (16).
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2.
Consumer behavior : building marketing strategy / Delbert I. Hawkins, David L. Mothersbaugh.

by Hawkins, Del I | Mothersbaugh, David L.

Edition: 15th ed. , International ed.Material type: Text Text Language: English Publication details: United States of America : McGraw-Hill, 2024Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 HAW 2024 (11).

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