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1. Strategic electronic marketing : managing e-business / Brad Alan Keindl.

by Kleindl, Brad Alan, 1955-.

Material type: Text Text Language: English Publication details: Cincinnati, Ohio : SouthWestern College Publishing, 2001Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 KLE 2001 (2).

2. Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 4th ed.Material type: Text Text Language: English Publication details: Mason, Ohio : Thomson/South-Western, 2005Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 LAM 2005 (1).

3. Sales management : analysis and decision making / Thomas N. Ingram ... [et al.].

by Ingram, Thomas N.

Edition: 5th ed.Material type: Text Text Language: English Publication details: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 SAL 2004 (1).

4. Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 10th ed.Material type: Text Text Language: English Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KER 2004 (1).

5. Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d’Amico.

by Zikmund, William G | D’Amico, Michael.

Edition: 7th ed.Material type: Text Text Language: English Publication details: Cincinnati, Ohio : South-Western College Pub., c2001Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 ZIK 2001 (1).

6. Marketing essentials / Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk.

by Farese, Lois Schneider | Kimbrell, Grady | Woloszyk, Carl A | Glencoe/McGraw-Hill.

Edition: 3rd ed., Teacher wraparound ed.Material type: Text Text Language: English Publication details: New York, N.Y. : Glencoe/McGraw-Hill, c2002Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 FAR 2002 (1).

7. Digital business : concepts and strategy / Eloise Coupey.

by Coupey, Eloise.

Edition: 2nd ed.Material type: Text Text Language: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 COU 2005 (5).

8. Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller.

by Elliott, Greg | Rundle-Thiele, Sharyn | Waller, David.

Material type: Text Text Language: English Publication details: Milton, Qld. : John Wiley & Sons Australia, Ltd, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 ELL 2010 (1).

9. Marketing / Dhruv Grewal, Michael Levy.

by Grewal, Dhruv | Levy, Michael, 1950-.

Material type: Text Text Language: English Publication details: Boston : McGraw-Hill Irwin, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 GRE 2008 (1).

10. Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Series: Irwin/McGraw-Hill series in marketingEdition: 2nd ed.Material type: Text Text Language: English Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998Other title: Marketing principles and perspectives.Availability: No items available :

11. Electronic commerce : from vision to fulfillment / Elias M. Awad.

by Awad, Elias M.

Edition: 2nd ed.Material type: Text Text Language: English Publication details: Boston, MA. : Pearson/Prentice Hall, 2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 AWA 2004 (31).

12. Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù.

by Carù, Antonella | Tollin, Karin.

Material type: Text Text Language: English Publication details: Chichester [England] ; Hoboken, NJ : Wiley, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 STR 2008 (1).

13. Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson.

by Hoffman, K. Douglas | Bateson, John E. G.

Series: The Dryden Press series in marketingEdition: 2nd ed.Material type: Text Text Language: English Publication details: Fort Worth : Harcourt College Publishers, c2001Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 HOF 2001 (1).

14. Strategic communications for nonprofits : a step-by-step guide to working with the media / Kathy Bonk ... [et al.] ; foreword by Larry Kirkman.

by Bonk, Kathy, 1953- | Bonk, Kathy, 1953-. Jossey-Bass guide to strategic communications for nonprofits | Communications Consortium Media Center.

Series: Jossey-Bass nonprofit guidebook seriesEdition: 2nd ed.Material type: Text Text Language: English Publication details: San Francisco : Jossey-Bass, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 STR 2008 (1).

15. Best practice in market research / edited by Peter Mouncey, Frank Wimmer.

by Mouncey, Peter | Wimmer, Frank.

Material type: Text Text Language: English Publication details: Hoboken, NJ : Wiley, 2007Online access: Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 BES 2007 (1).

16. International marketing and export management / Gerald Albaum, Edwin Duerr.

by Albaum, Gerald | Duerr, Edwin.

Edition: 6th ed.Material type: Text Text Language: English Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 ALB 2008 (1).

17. Web marketing all-in-one for dummies(r) / John Arnold ... [et. al].

by Arnold, John, 1972-.

Edition: 1st ed.Material type: Text Text Language: English Publication details: Hoboken, N.J. : Wiley, c2009Other title: Web marketing for dummies.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 WEB 2009 (1).

18. Sales management : concepts and cases. International student version / William L. Cron, Thomas E. DeCarlo.

by DeCarlo, Thomas E, 1949- | Cron, William L.

Edition: 10th ed.Material type: Text Text Language: English Publication details: New York : Wiley, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 DAL 2010 (1).

19. E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

by Laudon, Kenneth C, 1944- | Traver, Carol Guercio.

Edition: 6th ed.Material type: Text Text Language: English Publication details: Boston. : Pearson Prentice Hall, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Xuân ThủyCall number: 658.8 LAU 2010 (1).

20. Marketing management : an Asian perspective / Philip Kotler ... [et al.].

by Kotler, Philip.

Edition: 5th ed.Material type: Text Text Language: English Publication details: Singapore ; New York : Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2009 (1).