Sanwal, Anand K., 1973-
Optimizing corporate portfolio management : aligning investment proposals with organizational strategy / Anand Sanwal. - Hoboken, N.J. : John Wiley & Sons, 2007 - xxvii, 190 p. : ill. ; 24 cm.
E-B7/04354 (original, 1.909.206đ)
Overview of corporate portfolio management -- Why is CPM important? -- Framework for CPM success -- What should be considered an investment? -- Mismanaging your corporate investment portfolio : the seven (and a half) deadly sins -- Bringing CPM to your organization -- Four-step roadmap to CPM success -- Techniques and tools to optimize your coporate portfolio -- Applying CPM to functional areas within the organization -- Information technology -- Innovation/research and development -- Marketing/advertising and promotion -- Capital budgeting and capital expenditure -- Sales force -- Case studies -- American Express -- TransUnion -- Hewlett-Packard -- Cisco Systems -- State of Oregon Department of Human Services -- Appendix: Useful tools, frameworks, and practices to enable CPM -- Personnel survey : understanding current company practices and attitudes toward CPM -- HP’s strategic financial analysis curriculum outline -- Useful information (diagrams, exhibits, and text) for building your CPM business case.
9780470126882
Corporations--Finance.
Portfolio management
Đầu tư Management Quản lý tài chính Quản lý vốn Quản trị
658.15/2
Optimizing corporate portfolio management : aligning investment proposals with organizational strategy / Anand Sanwal. - Hoboken, N.J. : John Wiley & Sons, 2007 - xxvii, 190 p. : ill. ; 24 cm.
E-B7/04354 (original, 1.909.206đ)
Overview of corporate portfolio management -- Why is CPM important? -- Framework for CPM success -- What should be considered an investment? -- Mismanaging your corporate investment portfolio : the seven (and a half) deadly sins -- Bringing CPM to your organization -- Four-step roadmap to CPM success -- Techniques and tools to optimize your coporate portfolio -- Applying CPM to functional areas within the organization -- Information technology -- Innovation/research and development -- Marketing/advertising and promotion -- Capital budgeting and capital expenditure -- Sales force -- Case studies -- American Express -- TransUnion -- Hewlett-Packard -- Cisco Systems -- State of Oregon Department of Human Services -- Appendix: Useful tools, frameworks, and practices to enable CPM -- Personnel survey : understanding current company practices and attitudes toward CPM -- HP’s strategic financial analysis curriculum outline -- Useful information (diagrams, exhibits, and text) for building your CPM business case.
9780470126882
Corporations--Finance.
Portfolio management
Đầu tư Management Quản lý tài chính Quản lý vốn Quản trị
658.15/2
