Donaldson, Bill, 1948-
Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole. - 2nd ed. - Chichester, England ; Hoboken, NJ : Wiley, c2007 - xiv, 269 p. : ill. ; 24 cm.
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
9780470028803
Business networks.
Industrial management.
Relationship marketing.
Strategic alliances (Business)
Mạng lưới kinh doanh Quản lý sản xuất Tiếp thị
658.8/12
Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole. - 2nd ed. - Chichester, England ; Hoboken, NJ : Wiley, c2007 - xiv, 269 p. : ill. ; 24 cm.
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
9780470028803
Business networks.
Industrial management.
Relationship marketing.
Strategic alliances (Business)
Mạng lưới kinh doanh Quản lý sản xuất Tiếp thị
658.8/12