000 -LEADER |
fixed length control field |
01626nam a2200361 a 4500 |
001 - CONTROL NUMBER |
control field |
VNU120131414 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200924215237.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120312s2007 xxk|||||||||||||||||eng|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470028803 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
ISVNU |
Language of cataloging |
vie |
Transcribing agency |
ISVNU |
Description conventions |
aaacr2 |
041 0# - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
MARC country code |
xxk |
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/12 |
Edition number |
22 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
DON 2007 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Donaldson, Bill, |
Dates associated with a name |
1948- |
245 10 - TITLE STATEMENT |
Title |
Strategic market relationships : |
Remainder of title |
from strategy to implementation / |
Statement of responsibility, etc. |
Bill Donaldson, Tom O'Toole. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Chichester, England ; |
-- |
Hoboken, NJ : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
c2007 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 269 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business networks. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Industrial management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Relationship marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Strategic alliances (Business) |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Mạng lưới kinh doanh |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Quản lý sản xuất |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Tiếp thị |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
O'Toole, Tom, |
Dates associated with a name |
1966- |
912 ## - |
-- |
Trịnh Thị Bắc |
913 ## - |
-- |
Khoa Quốc tế 01 |
914 ## - |
-- |
Hoàng Yến1 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Sách tham khảo |