Jeannet, Jean-Pierre.

Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 3rd ed. - Boston : Houghton Mifflin, c1995 - xxv, 896 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

0395710456

94076515


Export marketing--Management--Case studies.
Export marketing--Management.

HF1416 / .J43 1995

658.8/48