Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Material type: TextLanguage: English Publication details: Boston : Houghton Mifflin, c1995Edition: 3rd edDescription: xxv, 896 p. : ill. ; 24 cmISBN: 0395710456Subject(s): Export marketing -- Management -- Case studies | Export marketing -- ManagementDDC classification: 658.8/48 LOC classification: HF1416 | .J43 1995No physical items for this record
Includes bibliographical references and indexes.
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