Baran, Stanley J.
Introduction to mass communication : media literacy and culture / Stanley J. Baran - 6th ed. - New York : McGraw-Hill Higher Education, 2010 - xxiv, 450, [42] p. : col. ill. ; 28 cm.
Encourages students to be active media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture. This book features an updating of industry statistics, examples from the Iraq war, and the Presidential election.
9780073378909
Mass media
Mass media and culture
Mass media--Audiences
Media literacy
Phương tiện truyền thông Truyền thông đại chúng
302.23
Introduction to mass communication : media literacy and culture / Stanley J. Baran - 6th ed. - New York : McGraw-Hill Higher Education, 2010 - xxiv, 450, [42] p. : col. ill. ; 28 cm.
Encourages students to be active media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture. This book features an updating of industry statistics, examples from the Iraq war, and the Presidential election.
9780073378909
Mass media
Mass media and culture
Mass media--Audiences
Media literacy
Phương tiện truyền thông Truyền thông đại chúng
302.23
