Baran, Stanley J.
Introduction to mass communication : media literacy and culture / Stanley J. Baran - 7th ed. - New York, NY : McGraw-Hill, 2012 - xx, 449, [41] p. : ill. (some col.) ; 28 cm.
Encourages students to be active media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture.a practical, applied approach to technology. This title addresses two significant challenges that instructors face in teaching course: trying to make course interesting and challenging, and trying to teach to students with a variety of computer backgrounds. It contains application to engage students who might be familiar with technology.
9780073526157
Mass media
Mass media and culture
Mass media--Audiences
Media literacy
Phương tiện truyền thông Truyền thông đại chúng
302.23
Introduction to mass communication : media literacy and culture / Stanley J. Baran - 7th ed. - New York, NY : McGraw-Hill, 2012 - xx, 449, [41] p. : ill. (some col.) ; 28 cm.
Encourages students to be active media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture.a practical, applied approach to technology. This title addresses two significant challenges that instructors face in teaching course: trying to make course interesting and challenging, and trying to teach to students with a variety of computer backgrounds. It contains application to engage students who might be familiar with technology.
9780073526157
Mass media
Mass media and culture
Mass media--Audiences
Media literacy
Phương tiện truyền thông Truyền thông đại chúng
302.23
