Mothersbaugh, David L
Consumer Behavior: Building Marketing Strategy / David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser - 14th ed., Global ed. - New York : Mc Graw Hill, 2020 - 814 p. ; 28 cm.
9781260100044
Consumer behavior
Market surveys
Tiếp thị Nghiên cứu thị trường
658.83 / MOT
Consumer Behavior: Building Marketing Strategy / David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser - 14th ed., Global ed. - New York : Mc Graw Hill, 2020 - 814 p. ; 28 cm.
9781260100044
Consumer behavior
Market surveys
Tiếp thị Nghiên cứu thị trường
658.83 / MOT