Wirtz, Bernd
Media Management : Strategy, Business Models and Case Studies / Bernd W. Wirtz - 2th, ed. - Publisher : Springer, 2020 - 319 p. ; 28 cm.
9783030479138
Mass media
Management
Communication
Industrial management
Leadership
Quả trị truyền thông Truyền thông đại chúng
302.2 / WIR
Media Management : Strategy, Business Models and Case Studies / Bernd W. Wirtz - 2th, ed. - Publisher : Springer, 2020 - 319 p. ; 28 cm.
9783030479138
Mass media
Management
Communication
Industrial management
Leadership
Quả trị truyền thông Truyền thông đại chúng
302.2 / WIR